Price-personalization: Customer typology based on hospitality business

Typology of Distributed Ledger based Business Models

The potential of distributed ledger technology and its application in various industries is a controversially debated topic. Advocates of the technology emphasize the economic benefits of decentralization and transparency, leading to cost reductions as well as the alleviation of several of today`s economic and technological problems. In contrast, critics assert that the potential of distributed...

Customer Relationship Management in Hospitality Sector

Customer relationship management (CRM) is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and cultur...

Behavior-Based Price Discrimination and Customer Recognition*

When firms are able to recognize their previous customers, they may be able to use their information about the consumers’ past purchases to offer different prices and/or products to consumers with different purchase histories. This article surveys the literature on this “behavior-based price discrimination.” *Forthcoming in the Handbook on Economics and Information Systems, Elsevier. We thank M...

E-Business Benchmarking Based on Hierarchical Customer Behavior Characterization

In this paper a methodology for the analysis of web server logfiles is presented. These logfiles were obtained from servers of a large European B2C e-business website. Resulting customer profiles characterize user behavior by using a hierarchical modeling approach. Consumers visiting a web shop are therefore described using a layered representation. At each layer the customer is described at di...

Price Cues and Customer Price Knowledge